IGBS-SBDG · Professional Course
Marketing and Sales Strategies in International Business
This course provides a comprehensive overview of marketing and sales strategies in the context of international business. It is designed for DBA and MBA holders, as well as business and financial experts, who are interested in expanding their knowledge and skills in global marketing and sales. The course covers key concepts, frameworks, and best practices for developing effective marketing and sales strategies in international markets. Participants will learn how to analyze market opportunities, segment target markets, develop marketing plans, and implement sales strategies in a global context. Through interactive lessons, real-world case studies, and quizzes, learners will gain practical insights and tools to succeed in international business.
3 modules
Structured curriculum
14 lessons
Online, self-paced
5,000.00 LE
Course fee
About this course
This course provides a comprehensive overview of marketing and sales strategies in the context of international business. It is designed for DBA and MBA holders, as well as business and financial experts, who are interested in expanding their knowledge and skills in global marketing and sales. The course covers key concepts, frameworks, and best practices for developing effective marketing and sales strategies in international markets. Participants will learn how to analyze market opportunities, segment target markets, develop marketing plans, and implement sales strategies in a global context. Through interactive lessons, real-world case studies, and quizzes, learners will gain practical insights and tools to succeed in international business.
Course curriculum
Module 1
1. Introduction to International Marketing and Sales
- 1.1 Overview of international business and its impact on marketing and sales
- 1.2 Key differences between domestic and international marketing
- 1.3 Challenges and opportunities in global marketing and sales
- 1.4 Market research and analysis for international markets.
- 1.5 Developing global marketing strategies
- 1.6 International branding and positioning
- 1.7 Sales techniques and negotiation skills in an international context
- 1.8 E-commerce and digital marketing for global reach.
Module 2
2. Market Analysis and Segmentation in International Business
- 2.1 Methods for conducting market research in international markets
- 2.2 Analyzing market opportunities and assessing market potential
- 2.3 Segmenting target markets based on cultural, economic, and demographic factors
Module 3
3. Best Practices in International Marketing and Sales
- 3.1 Case studies of successful international marketing and sales campaigns
- 3.2 Strategies for building strong global brands
- 3.3 Ethical considerations in international marketing and sales
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