IGBS-SBDG · Professional Course
Strategic Business Management Functions
This course provides in-depth knowledge and practical skills in strategic business management functions. It focuses on strategic planning, environmental analysis, developing business strategies, managing organizational change, and performance measurement. Designed for DBA, MBA holders, and business experts, this 10-hour course equips learners with the tools and techniques necessary to excel in strategic decision-making and drive organizational success.
5 modules
Structured curriculum
15 lessons
Online, self-paced
5 000,00 LE
Course fee
About this course
This course provides in-depth knowledge and practical skills in strategic business management functions. It focuses on strategic planning, environmental analysis, developing business strategies, managing organizational change, and performance measurement. Designed for DBA, MBA holders, and business experts, this 10-hour course equips learners with the tools and techniques necessary to excel in strategic decision-making and drive organizational success.
Course curriculum
Module 1
1. Strategic Planning and Goal Setting
- 1.1 Introduction to strategic planning
- 1.2 Setting SMART goals
- 1.3 Formulating strategic objectives
Module 2
2. Environmental Analysis and Competitive Intelligence
- 2.1 Understanding the business environment
- 2.2 Conducting SWOT analysis
- 2.3 Gathering competitive intelligence
Module 3
3. Developing Business Strategies and Action Plans
- 3.1 Strategy formulation and selection
- 3.2 Creating action plans
- 3.3 Implementing and monitoring strategies
Module 4
4. Managing Organizational Change and Transformation
- 4.1 Understanding change management
- 4.2 Leading change initiatives
- 4.3 Overcoming resistance to change
Module 5
5. Performance Measurement and Evaluation
- 5.1 Key performance indicators (KPIs)
- 5.2 Balanced scorecard approach
- 5.3 Evaluating strategic performance
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