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Marketing and Sales Strategies in International Business

Marketing and Sales Strategies in International Business

This course provides a comprehensive overview of marketing and sales strategies in the context of international business. It is designed for DBA and MBA holders, as well as business and financial experts, who are interested in expanding their knowledge and skills in global marketing and sales. The course covers key concepts, frameworks, and best practices for developing effective marketing and sales strategies in international markets. Participants will learn how to analyze market opportunities, segment target markets, develop marketing plans, and implement sales strategies in a global context. Through interactive lessons, real-world case studies, and quizzes, learners will gain practical insights and tools to succeed in international business.

5,000.00 LE
5000.0 EGP 5,000.00 LE
5,000.00 LE
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Responsible Rehaf Foula
Last Update 10/18/2026
Members 1
Management & services
  • 1. Introduction to International Marketing and Sales
    8Lessons ·
    • 1.1 Overview of international business and its impact on marketing and sales
      New
    • 1.2 Key differences between domestic and international marketing
      New
    • 1.3 Challenges and opportunities in global marketing and sales
      New
    • 1.4 Market research and analysis for international markets.
      New
    • 1.5 Developing global marketing strategies
      New
    • 1.6 International branding and positioning
      New
    • 1.7 Sales techniques and negotiation skills in an international context
      New
    • 1.8 E-commerce and digital marketing for global reach.
      New
  • 2. Market Analysis and Segmentation in International Business
    3Lessons ·
    • 2.1 Methods for conducting market research in international markets
      New
    • 2.2 Analyzing market opportunities and assessing market potential
      New
    • 2.3 Segmenting target markets based on cultural, economic, and demographic factors
      New
  • 3. Best Practices in International Marketing and Sales
    3Lessons ·
    • 3.1 Case studies of successful international marketing and sales campaigns
      New
    • 3.2 Strategies for building strong global brands
      New
    • 3.3 Ethical considerations in international marketing and sales
      New