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Marketing and Sales Strategies in International Business

Marketing and Sales Strategies in International Business

This course provides a comprehensive overview of marketing and sales strategies in the context of international business. It is designed for DBA and MBA holders, as well as business and financial experts, who are interested in expanding their knowledge and skills in global marketing and sales. The course covers key concepts, frameworks, and best practices for developing effective marketing and sales strategies in international markets. Participants will learn how to analyze market opportunities, segment target markets, develop marketing plans, and implement sales strategies in a global context. Through interactive lessons, real-world case studies, and quizzes, learners will gain practical insights and tools to succeed in international business.

5,000.00 LE
5000.0 EGP 5,000.00 LE
5,000.00 LE
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负责人 Rehaf Foula
最后更新 2026/10/18
成员 1
Management & services
  • 1. Introduction to International Marketing and Sales
    8课程 。
    • 1.1 Overview of international business and its impact on marketing and sales
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    • 1.2 Key differences between domestic and international marketing
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    • 1.3 Challenges and opportunities in global marketing and sales
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    • 1.4 Market research and analysis for international markets.
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    • 1.5 Developing global marketing strategies
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    • 1.6 International branding and positioning
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    • 1.7 Sales techniques and negotiation skills in an international context
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    • 1.8 E-commerce and digital marketing for global reach.
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  • 2. Market Analysis and Segmentation in International Business
    3课程 。
    • 2.1 Methods for conducting market research in international markets
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    • 2.2 Analyzing market opportunities and assessing market potential
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    • 2.3 Segmenting target markets based on cultural, economic, and demographic factors
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  • 3. Best Practices in International Marketing and Sales
    3课程 。
    • 3.1 Case studies of successful international marketing and sales campaigns
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    • 3.2 Strategies for building strong global brands
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    • 3.3 Ethical considerations in international marketing and sales
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